2021
Who is buying what in NRW
WDR Trend Documentary
First aired on: November 24, 2021 at 8:15 p.m. and in the WDR MEDIA LIBRARY, 90 min
Anna Planken and Daniel Aßmann reveal what we spent our money on in 2021. The two set out on a detective tour through North Rhine-Westphalia. The two set out on a detective tour through North Rhine-Westphalia. They find out what’s in trend and selling like hot cakes, why sweatpants are a big seller, why hula hooping is the hot new sport and why all that everyone wants to do is DIY.
Anna and Daniel meet local start-ups, families, influencers and celebrities like the wrestling gold medallist Aline Focken, who explains why fitness at home is in trend. Anna visits two car salespeople in Olpe who have switched sides and now prefer to tinker around on e-bikes because never before have so many people wanted an e-bike. How has our world changed in the past year? How have we changed and how have our buying habits changed with us? Anna and Daniel try new things out, tinker around and test the results. What do the people in North Rhine-Westphalia find important? What do they place value on?
Click here for the show in the WDR MEDIA LIBRARY.
